Bruno RamirezContact
03 — Marketing & promotional art

Graphic Design

Thumbnails, store renders and promotional art for Apocalypse Rising 2.

Graphic Design & Marketing
01

Overview

As a senior designer on Apocalypse Rising 2, a game with over 200 million visits, I'm responsible for most of the game's marketing and promotional material, including thumbnails, icons, splash screens and store page renders.

02

Thumbnails

Game page thumbnails for updates and events. Each one is built around a single strong subject, clear lighting and the game's logo. Thumbnail personalization tests are run regularly to pick the best performers and spot trends.

Thumbnail: a sniper in a net hood with an SVD rifle, with the Apocalypse Rising 2 logo
Frogman update thumbnail.
Thumbnail: first-person view holding a PPSh over a city street, with the Apocalypse Rising 2 logo
Weapon thumbnail, first-person view.
Event thumbnail: a desert raider with glowing goggles and a patterned rifle
Desert event thumbnail, character focus.
Event thumbnail: three survivors crossing a desert with oil pumps behind them
Desert event thumbnail, group shot.
03

Promotional Art

Story-driven scenes showing moments from the game's core loop, featured on the experience details page.

A survivor with a fuel can beside a broken-down red car at night
A survivor sitting beside a pile of loot: rifles, backpacks, a first aid kit and food
A survivor with a rifle on a lookout tower above a hazy city
04

Store Renders

Renders for the in-game store, presenting each cosmetic bundle against a dark backdrop that keeps the focus on the items.

Store render: an angel and a fallen angel with halos, wings and blades
Angel bundle.
Store render: two SWAT characters with helmets, an SMG and a pistol
SWAT bundle.
Store render: two soldiers in gas masks with a shotgun and an SMG
SAS bundle.
Next project
P-Zero

Contact

Open to studio roles
narroby@gmail.com